Tag Archives: Rochelle

Listen Up PR Students: Cision’s New Program Offers Free Subscription to Students

The Daily Dog News Feed: 09/09/10

Cision Enhances College and University Program By Offering Free CisionPoint PR Software to U.S. and Canadian Public Relations Students

Cision (www.cision.com) announced a major enhancement to its College and University Program: “CisionPoint for Colleges and Universities,” a free and comprehensive training, education and certification curriculum, designed especially for public relations students. With the enhanced College and University Program, U.S. and Canadian PR students will be trained in CisionPoint, the public relations software used by 90 percent of top PR firms.

They’ll understand how to leverage the power of CisionPoint to plan PR campaigns based on in-depth research on over a million media contacts and hundreds of thousands of media outlets; how to connect effectively with key audiences; how to monitor and analyze media coverage; how to optimize social media communications; and other key skills.

“Learning CisionPoint gives our PR students a competitive advantage in obtaining internships and employment,” said Stephen Whyte, a member of the Communications Department faculty of Utah Valley University, which began using Cision’s software solution in its classrooms in 2009. “We plan to continue to use CisionPoint as a strategic tool in our courses to prepare our students for a future PR career.” Click here to continue reading

Former Big Agency Heads Move into Boutique Agency Arena

Hello Folks!  It’s been a while since I’ve had a chance to write and update about the goings on in the life of a media entrepreneur.  Our agency continues to grow and Rochelle and I have been here and there managing new products in Fashion, Music & Entertainment, new media – the whole nine!  But as I take a moment to drink in my java and check in on you guys – I found this article very interesting.  What we already know to be true is starting to have an impact in other known places….


Daily Dog News Feed: 09/02/10
mw communications Launches in Dallas
mw communications (www.mw-communications.com), a newly formed public relations agency, has announced its launch in Dallas. The agency, created by communications veteransHeidi McKinley and Gail Whitcomb, will offer clients a fresh perspective to their communications programs by leveraging their global agency backgrounds and expertise combined with a boutique agency approach.

mw communications’ services include comprehensive public relations, communications consulting, strategy development and crisis and issues management. Clients will have the benefit of working with two senior counselors who take a hands-on, customized approach to their business and public relations programs. By creating a unique perspective for clients, the agency will engage stakeholders and reach the target markets that are vital to each clients’ success.

“We identified a need among local, regional and national companies for a boutique public relations firm that understands the market and brings global agency experience to the table,” said McKinley, principal, mw communications llc. Click here to read the full story…


When Your Mind Starts Playing Tricks On You

By: Tamika L. Morrison

You know the song by The Geto Boys, “My Mind is Playing Tricks On Me”?? It’s so early 90’s, I know and some of you were not even a thought yet or just barely.  Well, that song has truth written all over it.  The mind is a very powerful instrument – good or bad – and if you’re not careful, it can play some evil tricks on you. Personally, I have to make it a point to strengthen my mind when stuff that matter starts getting to me.

I’ve had several instances in my life where I was challenged by what I saw, what I felt or what I talked myself into believing.  I’ve come to realize that just because something makes me feel a certain way doesn’t mean it’s really happening.  That’s another powerful tool of the mind – it can make your feelings about something convince you its real, whether it really is or not – you still with me?

The power of your mind’s power is perhaps one of the most influential tools you have when it comes to combating life. It has the ability to get you anything that you want in your life. If you can conceive it in your head, you can achieve it!  It also has the ability to make your greatest nightmares manifest – it’s up to you.

Take a moment to think about when you’ve believe for a certain outcome – whether you really wanted it or not.  Whether it be a passing or failing grade, approval for a loan on a house or car or the belief you’d get that new job or promotion.  What kind of outcome did you summon for yourself?  Yes, all things happen as it should, but consider you can have influence over the outcome by the power of your own thinking.

For instance, I used the power of my faith (which is a mind thing) to believe that I could attract certain material things into my life – not simply because I’m materialistic – at the time, it were things that would truly signify that I was moving forward in my career and breaking some economical barriers in my family’s history.  This was way before I ever heard of The Law of Attraction and came to me in my early days of Christianity when I was challenged the most to believe in an invisible God, His awesome love and great power.  During this time of building my faith, I was an administrative assistant in corporate America, making a decent salary at the time – about $22K per year.  As a single 23 year-old, that was enough to pay my rent and utilities, pay my student loans, enjoy nights out on the town with the girls but maybe not enough to get the car of my dreams.  I looked at my situation and thought it was impossible for me to fit a new car into my budget and riding the bus was getting old.  Long of the short is, I wrote the vision down and made it plain.  I started doing things a little differently (helping myself) by visualizing the life I desired.  I started saving and not going out as much and within a year or so of my intention, not only did I get the car I really wanted (Honda Accord), but I was also contracting on my first home at the tender age of 25 and making nearly $10k more – only within two years!  In that time, with a vision, a hope and a prayer through faith, I was able to conceive and receive the impossible.

There have also been times when I’ve let negative thoughts get the best of me – unfortunately this still happens and using the positive power of my mind is a work in progress.  I will say though, because I’ve dared to believe despite my pedigree, I’ve experienced some phenomenal things such as becoming a published writer, owning a home in my 20’s, moving away from home to start a business in a new city, watching my business grow into a full-functioning agency and media company to even preparing to run my first half-marathon – I did 8 miles easy this week! ;o)

When  you nurture your mind with good thoughts and solid principles that help you to stay the course during the challenging times, you can accomplish and heal from the most difficult things life sends your way.  And don’t forget to surround yourself with positive, motivating people and sources, which I must do in order to stay ahead.  So proper shouts out to my business partner, Rochelle, my Bible, my Faith, my Pastor, Dr. Charles Stanley, my Mom, my Best Girlfriends, my sister, my niece, the self-affirming books and all the clients and friends that support me daily by believing in me!

These are the tools I use when things start to matter and get in my mind.  Using the power of my mind in a positive way, I’m able to stay focused on the things I can change and leave the rest up to God – knowing fully well, He’s more than capable and ultimately in control.

Follow me @twsprfirm

I Owe It All To You Ma!

by Rochelle Valsaint

I think my Facebook profile description does a really good job of summing up who I am.

Visionary. All American Woman. Wife.

Mommi. Daughter. Sister. Aunt. Friend.

This Woman’s Work is never done!

And, I can say that my calendar and to-do list fully reflect all of these roles. I could also add to that description that with this full life, there is never a dull moment. And, that’s certainly been the case this Spring with juggling my leadership role as the Black Alumni of Notre Dame Chairwoman and the growth of TWS Marketing Communications and Media.

But, as I reflect this week, I think less about what I’m able to cram into my life and more and more about the blessings I have been able to enjoy in my life because of one of my greatest role models, Barbara, my mother.

To know who I am really is to know the amazing life story that she had as a foster child, turned guardian to 4 younger siblings at twenty-one years of age at the same time she began her journey in motherhood with her own young child (my older sister, Staci). She’s one of thirteen, and the backbone of our very matriarchal family. She was subjected to an abusive relationship before finding the love of her life, my Daddy, Johnny. And, once on the other side some very traumatic circumstances, she managed to put all the hurt of her past behind her and create the most, loving and wonderful environment for myself and my sisters.

She not only went on to create a great life for us, she is the one that showed me what entrepreneurship looked like. She launched a business, Barbara’s Hair Care and Nails in our home town of New Orleans, that would start as a contribution to my father’s income as a truck driver and eventually top his salary and sometimes be the breadwinner of the household. She helped take our family from a working class family in New Orleans to a middle class family. But, she never let her ego dominate or cause problems in the beautiful relationship she had with my father. And, while doing her work as a wife, mother, friend and oh so many other roles, she always made sure our door was open to all those she loved. That door open policy was the foundation of the Thursday-Sunday gatherings at our home most weekends, always a meal, libations, a place for the kids to play, somewhere to get your dance, laugh and eat on. She has become a big sister and mother figure to many.

Things have slowed down for her a bit since my father passed in 2003. But, the family that’s here in Atlanta as well as those that come in town to visit, all still know that Barbara’s house is where you go to get fed. And, I’m not just talking food. My mother feeds your mind, body and spirit in one visit. You leave full and satisfied. And, you look forward to the next visit.

So if anyone was wondering where I am on weekends, most of the time you’ll find me at her address, after I’ve finished my week of to-do’s and meetings, getting fed. At the same time, I am taking notes to make sure that I have what it takes to continue the tradition she has started by living her life so boldly and generously. I always say if I can be half the woman my mother is, I might actually be doing something!

Love you Ma!