Tag Archives: PR

News Hot off the Press for the week of November 15th

By: Bekkie Owens

Prince William and Kate Middleton announced their engagement this week, proposing with his beloved mother, Princess Diana’s Sapphire and diamond 32-carat sparkler, Prince William has officially made Kate the envy of many.

The Brits are not the only ones obsessed with the royal family, as many all over the world can’t get enough of this breaking announcement.  It is known and well-documented, Princess Di set  trends with her hair styles, hats and fashion.  Now, almost thirty years later we have a new Princess on the rise as we await the royal wedding.

In other news, Fortune 500 takes a look at the top 40 under 40 highest paid of the year.  Among them we found Roland Fryer, Professor of Economics, being the youngest African-American to ever receive tenure at Harvard.  Fryer completed a controversial study involving paying kids to get good grades.  Speaking of which, early learning strategies and educational programs such as the WINGS Curriculum led by Dr. Bisa Batten Lewis, affectionately called, ‘Dr. Bisa’ will help the role of both parents and teachers to set a clear standard for high achievers. Dr. Bisa is our new addition to the TWS family!

As an up and coming publicist, it saddens and shocks me to learn of shooting death of Ronni Chasen.  Publicist or as she liked to be called, “Press Agent” to the Stars, the 64 year-old fashioned her style after old Hollywood, with clients such as screenwriters, directors, actors, and composers. Ronni Chasen spent over twenty years in the PR industry and will be missed by many.

And that’s this week’s news hot off the press.

Listen Up PR Students: Cision’s New Program Offers Free Subscription to Students

The Daily Dog News Feed: 09/09/10

Cision Enhances College and University Program By Offering Free CisionPoint PR Software to U.S. and Canadian Public Relations Students

Cision (www.cision.com) announced a major enhancement to its College and University Program: “CisionPoint for Colleges and Universities,” a free and comprehensive training, education and certification curriculum, designed especially for public relations students. With the enhanced College and University Program, U.S. and Canadian PR students will be trained in CisionPoint, the public relations software used by 90 percent of top PR firms.

They’ll understand how to leverage the power of CisionPoint to plan PR campaigns based on in-depth research on over a million media contacts and hundreds of thousands of media outlets; how to connect effectively with key audiences; how to monitor and analyze media coverage; how to optimize social media communications; and other key skills.

“Learning CisionPoint gives our PR students a competitive advantage in obtaining internships and employment,” said Stephen Whyte, a member of the Communications Department faculty of Utah Valley University, which began using Cision’s software solution in its classrooms in 2009. “We plan to continue to use CisionPoint as a strategic tool in our courses to prepare our students for a future PR career.” Click here to continue reading

Former Big Agency Heads Move into Boutique Agency Arena

Hello Folks!  It’s been a while since I’ve had a chance to write and update about the goings on in the life of a media entrepreneur.  Our agency continues to grow and Rochelle and I have been here and there managing new products in Fashion, Music & Entertainment, new media – the whole nine!  But as I take a moment to drink in my java and check in on you guys – I found this article very interesting.  What we already know to be true is starting to have an impact in other known places….

Enjoy.

Daily Dog News Feed: 09/02/10
mw communications Launches in Dallas
mw communications (www.mw-communications.com), a newly formed public relations agency, has announced its launch in Dallas. The agency, created by communications veteransHeidi McKinley and Gail Whitcomb, will offer clients a fresh perspective to their communications programs by leveraging their global agency backgrounds and expertise combined with a boutique agency approach.

mw communications’ services include comprehensive public relations, communications consulting, strategy development and crisis and issues management. Clients will have the benefit of working with two senior counselors who take a hands-on, customized approach to their business and public relations programs. By creating a unique perspective for clients, the agency will engage stakeholders and reach the target markets that are vital to each clients’ success.

“We identified a need among local, regional and national companies for a boutique public relations firm that understands the market and brings global agency experience to the table,” said McKinley, principal, mw communications llc. Click here to read the full story…

Leaving a Legacy Worth Passing On

By: Tamika L. Morrison

This has been a tough week for me – a mix of high’s and lows. My grandmother passed away a week ago and although it wasn’t shocking as she’d been sickly for a while.  It’s just never easy to receive the news that a loved one has passed on, especially a grandmother. It was jolting to realize at that very moment, the torch my grandmother courageously carried, had been officially passed on to the next generation.

I was leaving a prestigious birthday celebration when I got the news.  TWS was onboard to help a partner agency handle media check-ins for Thomas W. Dortch, Jr., chairman emeritus of the board of 100 Black Men of America, a man who’d lived his life leading the way for others.  The event itself was inspiring and it made me quite proud to see Black people arrive in style with their heads held high, their accomplishments easy to see not only by name recognition, but also by the way they moved and mingled in the crowd with such poise and grace.  They were stepping high and proud but they also showed off humbleness through warm smiles and handshakes.  It was a complete honor to meet such dignitaries as Susan Taylor of National CARES Mentoring (Essence Magazine), Roland Martin, Emmanuel Lewis, Andrew Young and his wife, Frank Ski and his wife Tanya, April Woodard, Dawn Lewis and to work alongside those who ‘know’ folks like Jeff Johnson, Mike Phillips, Xernona Clayton and Fmr. Pres. Bill Clinton.  As I observed and embraced this moment that was mine, I had to wonder what had I gotten ‘right’ that put me in this place at this time?  And then I began to contemplate the careful planning these great people must have done in order to do and be these things.  Then I began to ponder what could be the driving factor behind their ambition when this word ‘legacy’ seemed to permanently imprint itself in my mind.

To observe this ‘highfalutin’ crowd, it’s easy to see the legacy being built for all of these named folks as well as all the ‘unnamed’ folks.  You see, for me to be placed in the very center of ‘all that glory’ meant that my own glory was evident too and that I am doing something worth being repeated and recalled in my own family. Legacy is a word that has been in my family – on both sides – for several years now.  My great cousin, Mary Anna Neal Bradley, a wise counselor, retired teacher and now author, penned her first book, “A Legacy of Inspiration” nearly two years after her retirement from the school system in which she gave over 30 years of service to.  She chose me – all wet behind the ears and eager to put my latent talents to test, as her publicist to get her book published and marketed.  It was thrilling and scary at the same time, but from taking on that first challenge and absorbing every iota of her book project, not fully realizing the divine nature of it all, I launched my public relations firm shortly afterwards that has now morphed into a wonderful partnership in TWS.  Even if I couldn’t quite understand or articulate what that experience meant – the influence and the irony of that moment shaped my heart and mind for legacy building.

It’s important to note when a person moves forward with legacy in mind, miracles happen.  So as I gathered with my family this past weekend to say our final goodbyes to this strong and magnificent woman who influenced us in one way or the other and looked around in awe of the beauty, strength, boldness, flair, style, Grace (her name), proud-ness filled my heart, as I inhaled my grandparents and their legacy.  It was simply miraculous to me to realize that two people made a decision to partner in marriage and from their union 29 grand children and 25 great grand children were conceived – WOW! We all are these different expressions of my grandparents in all their glory.  We have a right and the responsibility to carry out, in grandeur style, the legacy that has already been laid forth.  The entrepreneurs, the artists, the chefs, the storytellers, the fashion icons, the business professionals – we all have such great talent and so much to give to our communities and the global world around us.  My hope is that we embrace the fullness of what this word legacy means – no matter what color we are – and continue building upon it and proudly pass on a worthy legacy to the next generations.

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The State of Family & Marriage in the Black Community

By: Tamika L. Morrison

Let me start of by saying, “I am a single black woman, never married”, but I do desire and believe in family and marriage.  It has been widely reported, speculated and even breaking news in some arenas that black women are not marrying as often as or quickly as their Latina, White, Asian, Indian, Chinese and other varieties of ‘Anglo-Saxon’ counterparts.  As a matter of fact, Forty-two-percent of black women have never been married, compared to 21% of white women, according to national statistics. Within the last two generations, marriage rates for African-Americans have dropped significantly. Between 1970 and 2001, the black marriage rate dropped by 34 percent, compared to 17 percent in the general population. African-American women are also the least likely group to get married in the United States. And if they (black women) wed an African-American man, those couples have the highest divorce rate in the United States.  Is this a stereotype or is this reality?  Well, I can only speak from my own experience.

My parents never married – each other, but both of them are married today – to different spouses who are black.  That said, since I came from a single-parent home I have conflicting views at times on love and marriage from a black woman’s perspective but I was given the chance to witness what life is like in a two-parent household via friends that lived such a life.  Although I ached deeply for my dad’s constant presence in my home, I was also equally relieved he and my mother never married, simply because they weren’t compatible.  Even still, I and many of my friends suffered from what’s called “daddy issues” and when you compare those of us with “daddy issues” with my friends who actually grew up with their father, I must admit there is a remarked difference in how we feel about love and marriage. I personally am terrified that it won’t last until death do us part. Nevertheless, I will not allow this fear to stay in the way of what I desire for myself and my future family.

That brings me to two things – On April 2nd, Tyler Perry’s coveted sequel, “Why Did I Get Married Too?” will be released and will reunite four couples that deal with life-altering situations and common relationship issues to most couple – regardless of race – fidelity, trust, forgiveness and love.  Personally, I appreciate Perry humanizing the ‘black love experience’ by showing in his films – yes, we do still get married to each other and yes, our relationship issues are not uncommon to those of other races. It also helps to put to rest the media’s obsession with stereotyping what’s been dubbed, “The State of the Single Black Female”.  I’ve read and heard the movie reviews and many applaud Tyler’s sequel depicting Black love and marriage, congratulating the characters for showing depth in their respective interpretations and even the appreciation for some of the exaggeration in classic Perry style. I second the motion by praising Perry for giving Black love some positive PR.

There’s been a lot going on in the news lately.  I have to admit, the term “March Madness” has lived up to its reputation this year in particular from entertainment think (Howard Stern’s comments on ‘Precious’ breakout star and Sandra Bullock’s love woes) to politics Healthcare Reform (nuff said) and everything in between. But I’m happy to report as we Spring into April, (pun intended) Black couples will be marking the eighth annual Black Marriage Day, typically celebrated the 4th weekend in March, by attending workshops, black-tie dinners and other activities. Black Marriage Day founder Nisa Islam Muhammad is encouraging couples to renew their vows in front of friends and family in honor of Perry’s movie premier as well as participate in other planned events centered on celebrating Black love.

Even though my lens still bear the coloring of what I experienced as a child growing up in a single-parent household, I hold onto my convictions that Black love exists, contrary to popular beliefs, and I raise my glass in toast with everyone else celebrating because love – especially Black love – is a many splendid thing I look forward to!

Related News:

Why Did I Get Married Too – Trailer

Jill’s Scott’s Take on Interracial Marriage/Relationships

Black Marriage Day

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