Tag Archives: Charlotte

Another Bad Spin for PR

By: Tamika L. Morrison

So, Ryan Seacrest and his partner in crime, Kim Kardashian are at it again and has brought back from the dead the embarrassing and wrong example of what PR is about through the foolery known as The Spin Crowd. My hope is that people make a well-informed decision about what PR truly is before pegging us PR folk all the same.

When I first came to Atlanta nearly four years ago, expanding my PR agency from Charlotte, the one thing that was quite evident for me, was everyone and anyone was calling themselves a PR professional. From event planners to party promoters, models, wanna be movie stars, groupies and even pimps. I was horrified!  Every meeting I went on, I felt it necessary to bring out Webster’s Dictionary and talk about what PR was really about.

It was embarrassing, confusing and downright absurd that many people who consulted with me was consulting, not to really bring PR into their business equation, but to get some clarity around what the heck PR was truly all about.  Talk about exhausting and mind-boggling.  And to think, that was nearly four years ago and the foolywang continues through the form of ‘someone’ with a ‘title’ and a little bit of leverage and in the name of ‘entertainment’ my profession is at stake once again. But…you gotta love this disclaimer as reported by The Hollywood Reporter, “Jonathan and Simon are passionate and funny and they have an unorthodox approach to their business that our viewers really responded to when we aired the special earlier this year,” said Berger. “This unique duo (will) work with A-list celebrities, designers and formidable clients while managing to keep their young and sometimes inexperienced staff from spinning out of control.” In case you missed it, check out the word “will” in parenthesis.  Notice that equals, “staged”.

My advice to those of you with hopes of starting a career in public relations (PR), communications, broadcasting, marketing, media, etc. – don’t take the advice of TV because it’s just entertainment.  It really isn’t all about what YOU look like because in reality, your job is more behind the scenes.  It’s not all glamorous; it’s not all celebrities and red carpets.  There are writing skills, negotiating and strategic thinking skills that are needed.  Time management, the ability to research – thoroughly and clearly communicate with confidence and not just “Hey, dude, I think you’d be great for this product! Let’s have a drink!”  Keep in mind; what you’re seeing on TV has no real substance!  While who you know is important, your reputation for getting solid results is your staying power.  And while we’re on it, a good internship is priceless and we’re always looking for a few good men and women willing to roll their sleeves up and get some experience under their belts!

There’s nothing wrong with amusing yourself with foolery and foolywang, just understand the difference.

Until next time,

HOLLA!

Follow me @twsprfirm

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The Soundtracks of My Life

By Tamika L. Morrison

Do you ever think of starring in your own video or creating a soundtrack to your life?  Call me vain, imaginative or bizarre, but I’ve always imagined having my own video to certain songs even before reality TV was born!  As we come off the celebration of Memorial Day Weekend to honor our nation’s soldiers for the supreme sacrifice they offer us – I encourage you to use the spirit of liberty and put on the soundtrack to your life and dance like nobody’s watchin’!

If I had one song to choose as my life’s soundtrack , it would be Goapele’sCloser to my Dreams’.  I remember when I first heard that song; it was love at first note!  She literally took me ‘higher and higher beyond what I could see’ into my greatest desires so I could begin to visualize what life might have in store for me.  It was amazing to embrace and believe these things were possible for me.

I was living in my hometown of Charlotte, North Carolina at the time and was really starting to taste the juicy fruits of my hard-earned labor.  I’d just moved into my townhouse I built from the ground up, was excelling at work and trying out my new-found creative freedom as a published writer but I often wondered was there more?  The lyrics that spoke to me says:

Some times it feels like I’ll never go pass here
Some times it feels like I’m stuck forever and ever

But, I’m going higher
Closer to my dreams
I’m goin’ higher and higher
I can almost reach

Every time I needed a reminder of how far I could truly reach – no matter the obstacles or challenges I faced, I’d play this song.  It wasn’t long before I literally threw caution to the wind and found myself packing up leaving the townhouse I was so proud to live in for three years and the career that seemed to be moving smoothly along and heading to the big city of Atlanta into a one-bedroom apartment in Buckhead boldly to explore what else this life might have to offer me.  It was scary and exciting all at the same time!

Atlanta truly beheld many great treasures for me (good and bad) and I am glad Goapele’s song found its way into my life – little did she know the impact it would have on me.  Speaking of impact, you never know whose life you are touching, so be conscious as you make the soundtrack of your life.  Know that somewhere, someone else is listening, watching and will be inspired – good or bad – by the soundtracks of your life.

So as I jam to my favorite sounds adding upon my own life’s soundtrack, I’ll give you some other songs to discover – and if they ‘move’ you in some way, feel free to share!  I’m anxious to know.

1)      Alicia Keys “Unthinkable” – motivates me to dare to dream the unthinkable in my life and soar!

2)      T.I.’s “I’m back”, when I’m feeling like I need a little ‘pick-me-up’;

3)      Mary Mary’s “Ordinary People”, when I feel a little doubtful and

4)      Ken Ford’sMoments in Love when I think of all the beauty surrounding me in love, life, family and fun times.

Until next time,

au revoir!

Follow me @twsprfirm

Celebrate Life ANYWAY!

By: Tamika L. Morrison

I swear, if I could get away with writing a repeat of last week’s Running on Empty, I sure would do it!  Life hasn’t changed much since my last post – I’m still wearing more than a few hats and now I have the audacity to try and get some celebrations in!

I can be tough on myself – I’m sure most of you can identify with that, but being hard on yourself doesn’t add to your growth and it certainly doesn’t add any length of days to your life.  Let’s face it – you’ll win some and you’ll lose some.  Have you ever heard the saying, “I may not be where I want to be, but I’ve definitely come a long way.” Stop right there, meditate on how far you’ve come and get to celebrating!

Life isn’t perfect, we aren’t perfect, but if we care enough about the lessons life teach us and put our best feet forward, you best believe, you’ll start to see more of what you want out of life.  And to that, I’m off to celebrate – and for more than one reason!

Reason #1SATC2 (Sex and the City 2) Premiere!  Charlotte, NC (my hometown), here I come!  I can’t wait to get all dressed up with my favorite girls.  We’ll giggle, sip, dish, make memories and pretend for just a moment, we really have all things GLAM just to feel a little like Carrie Bradshaw and her friends!

Tamika, Grammy-Nominated Vocalist Dionne Farris, Electric Violinist, Ken Ford & Annette Jackson, Exec. Dir. of The Ken Ford Foundation

Reason #2Critically Acclaimed Electric Violinist, Ken Ford will be on The Greenlight Project this Friday, May 28th @ 11am and we’re giving away TWO (2) tickets to see Ken Ford and Grammy-Nominated Vocalist, Dionne Farris, Grammy-Nominated singer/songwriter/producer I Am Daniel Moore and pop urban soul  sensation, Salakida perform LIVE in concert for the launch of The Ken Ford Foundation prestigious music and arts program in Atlanta on June 25th – the best part of this….children 5 – 18 are absolutely FREE!  Now that’s definitely a reason to start celebrating!

So, join me and celebrate!  Away from life’s ‘busyness’ and take it even further and send us an email to win those Ken Ford tickets!  If you’ve never seen him in person performing live, you’re in for a treat!

Until next time,

CIAO Baby!

Follow me @twsprfirm